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Yesterday's Marketing Was Built To Burn Cash.
Strategic Marketing Earns It Back.
Decode180 replaces spin with strategy
to build value, not burn capital. LET'S DECODE.
Marketing Has Changed,
Most Companies Haven't
The only constant in marketing is that the consumer matters. The rest is variable. For the last decade, companies were told to throw cash at clicks and call it growth. That era is over.
Decode180 is building a new era of marketing where every action drives value—a system where strategy leads, brand drives demand, and performance amplifies what's working. Growth isn’t where you start. It’s what you earn when strategy and brand come first. We partner with ambitious teams to move smarter, tell sharper stories, and deliver the milestones investors expect.
BRANDS WORKED FOR/WITH INCLUDE
Why Now
Less Burn—More Return
Most Series A–C companies don’t fail because of a weak product. They fail because they misread the market, overspend on acquisition, or underinvest in brand. It's not a marketing issue; it's a strategic blind spot.
In the rush to scale, growth turns reactive. Marketing splinters into disconnected brand and performance silos, while strategy gets sidelined. The result: wasted cash, weakened efficiency, and diminished long-term value.
That's why Decode180 exists—and why your next move matters.
Decode180 unifies strategy, brand, and growth under one system from day one. Insight guides investment so your capital compounds. Companies that strike the right balance early don't just survive—they own the future.
What We Do
Turning Boardroom Vision Into Market Value
Decode180 combines strategic clarity, creative edge, and operational excellence to maximise investor funding and its impact.
The fastest growing companies excel at three things:
1
Build A Credible Brand Early
2
Execute Growth Efficiently
3
Invest In Strategic Clarity
This blend of brand, growth, and discipline makes every touchpoint count—delivering results today while building equity for tomorrow.
We decode what actually moves your business forward to create competitive advantage, enduring impact, and premium valuation.
How We Do It
Every move advances what matters most:
REVENUE TRACTION, MARKET POSITION, CUSTOMER RETENTION, SHAREHOLDER VALUE
Unify strategy, brand, and growth levers
into a single system.
Design lean marketing for your development stage,
preserving runway and respecting your realities.
Identify and leverage overlooked accelerators—
partnerships and credibility drivers that unlock new access and demand.
Prioritise the right metrics
ensuring every action drives measurable results.
Manage capital responsibly;
treating spend as an investment, not an expense.
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About
Strategic Marketing When Growth Matters Most
UNCOVER
PRIORITISE
ACT
Scaling a venture-backed business takes more than hustle—it demands a strategic partner who can bridge the gap between boardroom expectations and market execution.
Decode180 helps companies stay lean, scale smart, and meet investor expectations through a unified system that connects strategy, brand, and growth.
When you work with Decode180, you work directly with Elizabeth Carter to deliver at the level your board expects. This partnership provides hands-on leadership, access to a curated network of senior specialists, and a structured system designed to maximise your marketing investment.
EXPERIENCE & TRACK RECORD
Elizabeth Carter, Principal
"Decode180 was built on a simple insight: most business problems stem from fragmentation, and marketing, when done right, can solve it.
After two decades in high-growth environments, I’ve seen what drives traction and what destroys it: misaligned strategy, brand neglect, siloed spend, and growth detached from revenue. Decode180 brings these elements back together through a disciplined, capital-efficient marketing system where strategy drives action, brand powers demand, and performance amplifies results."
— Elizabeth Carter, Principal
A commercially driven C-suite leader, Elizabeth helps companies grow with focus and flexibility. She brings deep expertise in business strategy, marketing, and executive leadership, working hands-on with teams to move swiftly through change and make smart, results-driven decisions.
She has led both fast-moving startups and global brands to sharpen positioning, unlock new revenue, and build lasting brand equity. Her leadership roles at XLMedia, MTV, CNN, Culture Trip, and Viacom bring a balance of commercial rigour and creative clarity to scaling environments.
Our Process
A Framework Designed To Deliver Wins That Matter
Every engagement follows a clear system to turn insight into impact. Decode180’s process builds alignment, focuses investment, and accelerates execution.
1
Strategy That Leads
BUILD FROM CLARITY, NOT GUESSWORK
Driving value starts with discovering real insights. We don’t just draft marketing plans—we design adaptable strategies that grow with you. By fusing strategic clarity with creative firepower, marketing becomes intentional, measurable, and aligned to your most critical business outcomes.
STRATEGIC PRIORITIES
Articulate goals, understand consumers, and distill market forces
Define a marketing vision that aligns investment with objectives
Uncover and activate your biggest growth levers
Fix funnel gaps and calibrate every stage of the customer journey
Brands That Connect
OUTCONNECT, DON'T OUTSPEND
A powerful brand isn’t a luxury; it’s your most underleveraged growth asset. We turn brands into destinations that your customers actively seek out, not just stumble upon. When your brand fuels demand with purpose and resonance, growth becomes faster to win, cheaper to keep, and more sustainable.
2
BRAND PRIORITIES
Shape your brand into a true competitive advantage and differentiate in a crowded, always-on world
Bring the brand to life through experiences your audience can touch, feel, and share
Create loyalty and retention that paid ads can’t buy
Increase pricing power and valuation
3
Growth With Momentum
CUT THE NOISE, AMPLIFY WHAT WORKS
Execution is where growth truly happens. Many teams burn time chasing the wrong wins, mistaking tactics for traction. Growth isn’t clicks, luck, or hacks—it’s a system with momentum, fueled by the right metrics, precise action, and brand moments that are impossible to ignore.
GROWTH PRIORITIES
Prioritise what drives ROI and agree initiative sequencing for impact
Identify the right markets, messages, and channels, then build traction through a precise mix of data, creative, and timing
Launch and optimise initiatives in partnership with your team, building momentum through a feedback loop that sharpens strategy over time
RESULTS YOU CAN BUILD ON
INVESTOR ALIGNMENT
Hit milestones that move valuation
LEAN, HIGH-IMPACT PROGRAMS
Grow without draining runway
MARKETING THAT SCALES
Turn spend into sustainable revenue
INTEGRATED BRAND & GROWTH LEVERS
Win market share and loyalty
GROWTH STORY THAT MOTIVATES
Rally your team and investors
Our Capabilities
Everything You Need,
Nothing You Don't
Each business faces its own challenges. We unify business insight, imagination, and focus to help you solve yours.
Strategy & Foundation
Build the blueprint for capital-efficient growth. Plan for scale.
Define marketing vision and go-to-market strategy
Establish your positioning and align strategic planning with market fit
Conduct market, category, and consumer research
Design scalable team structures, scope roles, and support recruitment
Align budget planning to your stage and capital strategy
Brand & Storytelling
Turn your brand into a growth multiplier. Craft a narrative that builds trust and commands attention.
Develop or refresh brand strategy tailored to audience and stage
Construct consistent narratives for customers, partners, staff, and investors
Build full-funnel content strategies to drive awareness and action
Design campaigns that activate your superfans
Expand visibility through thought leadership and PR
Growth & Performance
The right message, right metrics, and right results.
Design acquisition and retention strategies
Diagnose and optimise your full marketing funnel
Define KPIs that matter to leadership, staff, investors, and the bottom line
Select and implement the right MarTech to scale efficiently
Revenue & Partnerships
Expand Reach. Drive Demand. Unlock Revenue.
Develop monetization and commercial strategies geared to long-term value
Identify and activate brand partnerships and co-marketing opportunities
Unlock new markets, demand channels, and scalable revenue models
Support M&A strategy, narratives, diligence, and integration
Investors & Leadership
Build confidence in every boardroom—and beyond. Show traction. Prove ROI.
Deliver board-ready dashboards and marketing ROI reporting
Craft investor communications that show momentum and inspire support
Prepare for next-round fundraising and diligence
Get In Touch
Connect to discuss how to elevate your marketing strategies and achieve your business objectives. We're here to answer your questions and provide tailored solutions to meet your needs.